Brazilian Institute for Nature Defense
In the digital market, having a great story isn't enough — you have to know how to tell it. That was the challenge the IBDNM (Brazilian Institute for Nature Defense) brought to Ouzzi agency, entrusting our specialists to transform its communication — from brand positioning to digital strategy. Check out this case!
In the digital market, having a great story isn't enough — you have to know how to tell it. That was the challenge the IBDNM (Brazilian Institute for Nature Defense) brought to Ouzzi agency, entrusting our specialists to transform its communication — from brand positioning to digital strategy. Check out this case!
Start with purpose
As a nationally respected institution with a long-standing commitment to nature, IBDN had a unique strength: pioneering spirit since 1991 and volunteer-driven action to protect the environment.
With that premise, Ouzzi developed the brand strategy based on the technical principles of Simon Sinek.
“It’s not just about "WHAT" you do or "HOW" you do it; what matters most is whether it aligns with your "WHY."”
Simon Sinek
From real life to digital expression.
After structuring IBDN's full brand positioning, we began working to increasingly capitalize on its credibility at every touchpoint with its audiences. The main goal of the organization was to sell certifications online and boost social projects.
Planning of organic and seasonal content.
Video captures of completed projects.
Modern update of the brand's visual identity.
Humanized social media, with deep and relevant content.
Planning, Creation, and Performance.
Partnership.
Commitment.
Results.
IBDN is real proof for Ouzzi that being a business partner makes a difference in the numbers. A project with instant results, demonstrating the power and importance of mutual commitment, transparency, and trust between client and agency.
To protect Nature, we created amazing projects:
Positioning
New Website
Institutional Presentation
Editorial Planning
Digital Performance
Video Recordings
Organic Creations and Trends
Institutional Video
Inbound Marketing
Beyond creativity,
a business partnership.
Ouzzi specializes in exploring the client's universe and discovering what are **the competitive differentiators that put them ahead of their competitors.**
Just as IBDN sought to expand its green impact in Brazil and gain new clients, Ouzzi went beyond the basics to create **communication strategies and actions that enhance the brand's value in the market**, seeking solid and secure results for the short and long term.
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