W-Energy

From a social network without strategy to: ads in Veja magazine, stands at fairs, events, podcasts and many more branding actions.

W-Energy trusted Ouzzi to communicate the best of its brand expression and gain even more clients across the entire B2B segment: Industries, Hospitals, Retail, Education and more. Check out this case!

From a social network without strategy to: ads in Veja magazine, stands at fairs, events, podcasts and many more branding actions.

The challenge of selling the future

W-Energy is a company that promotes financial savings through water and energy resource management — an asset whose results, until then, its clients could only perceive in the future.

Therefore, more than selling products, it was necessary to invest in stories, without holding back on words.

The W-Energy world

The concept "The W-Energy world" was launched during the company's participation in the 11th EXPO InfraFM, one of Brazil's major facilities fairs, and was accompanied by an organic social media coverage strategy. This was the beginning of a new promise to its clients.

New positioning.
New strategy.
New results.

Ouzzi connected the essence of the brand and managed to bring the greatness of W-Energy to its way of communicating. More than selling financial savings, the brand started selling possibilities.

Planning of personalized content by segment

Tangible commercial discourse, with a focus on zero investment.

Modern update of the visual identity.

New complete website for lead generation.

Stories of each case told in detail.

Dynamic, attractive and strategic texts.

Creation of advertisements, stands and visual communication.

Full-service partnership for institutional participations.

Dynamic, attractive and strategic texts.

When it's time to create,
we don't spare the scope:

Positioning

New Website

Commercial Presentation

Visual Communication

Editorial Planning

Digital Performance

Event Coverage and Capture

Video Editing

Institutional Video

Email Marketing

Blogs

Beyond creativity,
a business partnership.

Ouzzi specializes in exploring the client's universe and discovering the competitive differentiators that put them ahead of their competitors.

Just as W-Energy sought to expand its impact in Brazil and gain new B2B clients, Ouzzi went beyond the basics to create strategies and communication actions that enhance the brand's value in the market, seeking solid and secure results for the short and long term.
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