Boras?!

pastry shop

The brand’s intent was clear: to be a pastry shop unlike the usual. Pastel is a Brazilian classic everyone loves. It brings back fond memories, it means being with friends, with family — and that’s exactly why we realized there was something deeper to communicate.

With that in mind, we created a brand that connects with all generations and embraces what is most Brazilian: joy.

With that in mind, we created a brand that connects with all generations and embraces what is most Brazilian: joy.

An invitation always welcome.

The starting point of the project was defining the brand's name, which comes from a typically Brazilian expression: bora. It's short for “vambora,” a way of saying “let’s go!”, “let’s do this!” — everyone gets it.

In other words, the brand name itself is an invitation to a moment of flavor. More than that: an invitation to be with the ones we love. That’s how Boras?! was born.

Branding as a foundation. From day one.

With a strong focus on building a community around the brand, we developed a colorful, joyful, and vibrant brand concept. This is reflected from the visual identity to the tone of voice, which is always positive, fun, and informal.

More than just pastel, Boras?! delivers an experience. And the brand’s strategy delivers even more: a sense of belonging.

For all ages. Whether you're a child or a young 60-year-old adult.

Knowing that pastel is something people of all ages love, we created a communication strategy that connects with different personas, reaching generations who share the same feeling: the joy of biting into their favorite pastel and enjoying a unique flavor moment.

And to make that happen:

We conducted market research to build a clear brand positioning.

We maintain a strong presence on social media.

And we use engaging, easy-to-understand language.

Strategic editorial lines:

Brand, Products, Environment, and Delivery.

Visually engaging website:

From wireframe and design to development.

Use of AI to create the brand’s mascot:

Innovative technologies for visual assets.

Flavor.
Connection.
Memories.

A brand we built in many ways:

Naming

Positioning

Visual Identity

Editorial Planning

Digital Performance

Social Media Management

Corporate Website

Strategic Planning

Video Production

Packaging Design

Print Media

Menu and Uniform Design

Mascot Creation

Beyond creativity,
a business partnership.

Ouzzi specializes in diving into each project in a unique way, finding the competitive advantages that will be the success factor for every business we serve.

Just as Boras?! needed a strategic partner to build a strong and long-lasting brand, many companies need a partner with a strategic vision to reshape their communication, reaching new markets, results, and levels. If this is your case, we have an invitation: Check out our other cases and find out how Ouzzi can help you.