Flynow
A new gym decided to launch a new product in the health and wellness market. Despite the joint efforts, the strategies of the parent brand could not be the same to compete in such a heated and competitive market. Check out the full case below, presented for the brand's official competition.
*Project Not Selected
A new gym decided to launch a new product in the health and wellness market. Despite the joint efforts, the strategies of the parent brand could not be the same to compete in such a heated and competitive market. Check out the full case below, presented for the brand's official competition.
*Project Not Selected
The time to think about the future is now
The Flynow gym chain was growing. One of its biggest differentials? The offer of supplements for students to use before and after training.
That's how the opportunity was born: to transform the gym's biggest differential into a market product.
"We wanted students to be able to take supplements home and also sell them in any supplement market."
Flynow Team
Two markets. Two strategies
With the objective of conquering the wellness market and growing the gym chain, we established a strategy that would value the product in any daily situation.
We suggested the name of the supplement line from "Flynow" to "Flypower", seeking an individual and complementary brand strength.
We created an authentic visual identity, with inviting colors little explored in the sector.
We defined expressions for each product category and a strong and unified promise concept.
Clean design and targeted information
Combat Lines
Premium Lines
Total campaign convergence
Elements and strategy that lift the consumer up
Brand Community
Ritual:
War cry: "Bora pra cima" (Let's go up).
Making it clear that the client is ready to face their challenges and achieve their goals, in parallel with the concepts of: "bora", bringing the idea of "going together", and "pra cima" (up), reinforcing "fly".
Strategy.
Identity.
Sales.
To enter a market with solidity, the launch needed to make noise. It was with this objective that we mapped the most audacious actions for the "Flynow" line.
We did everything that would lift Flynow up:
Naming
Positioning
Campaign
Digital Planning
Branding Experience Planning
Brand Analysis
Product Analysis
Opportunity Mapping
Beyond creativity,
a business partnership.
Ouzzi specializes in exploring the client's universe and discovering the competitive differentiators that put them ahead of their competitors.
Just as Flynow sought to fly in new market horizons, Ouzzi went beyond the basics to create strategies and communication actions that enhance the brand's value in the market, seeking solid and secure results for the short and long term.
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