Banco Luso Brasileiro
Focused on legal entities and specializing in urban transport, BLB is a bank unlike any other. Its history began in 1988 and, to this day, it maintains its traditional roots, with selected clients and business conducted with humanization and trust.
With so much credibility in its niche, we quickly saw that the essence of BLB was precisely **the brand's greatest differential** in expanding to new clients. Check out this case!
Focused on legal entities and specializing in urban transport, BLB is a bank unlike any other. Its history began in 1988 and, to this day, it maintains its traditional roots, with selected clients and business conducted with humanization and trust.
With so much credibility in its niche, we quickly saw that the essence of BLB was precisely **the brand's greatest differential** in expanding to new clients. Check out this case!
Always in motion.
Movement has nothing to do with speed. When BLB chose Ouzzi in 2022 to take over its brand strategy, the challenge was always to **grow with consistency.**
Since then, we have not only built a striking visual identity for the bank in digital media, but we have written a new chapter in its history based on **a new market positioning in 2025:** "My, your, our BLB."
The world has changed.
And banks needed to modernize.
We are not talking about changing the business model, but it was necessary to **modernize BLB's communication and make clear this feeling of partnership**, eye-to-eye contact, and trust from those who know how to do business like no one else, **valuing what is unique** and essential to their clients.
Optimized digital experience.
Positioning and tone of voice with a greater sense of belonging.
Strong and close presence on social media.
Strategic
editorials:
Social Responsibility, Services, and Institutional Values.
New,
complete, and
modern website.
From wireframe and design
to programming.
Magazine ads,
events, and
institutional
communication.
We brought the BLB spirit
to all stakeholders.
Trust.
Consistency.
Commitment.
We invested our efforts in dozens of projects:
Institutional Communication
Positioning
New Website
Editorial Planning
Digital Performance
Video Editing
Institutional Video
Institutional Emails
Sub-brand Logo
Strategic Campaigns
Beyond creativity,
a business partnership.
Ouzzi specializes in exploring the client's universe and discovering the **competitive differentiators that put them ahead of their competitors.**
Just as Banco Luso Brasileiro sought to expand its impact in Brazil and conquer new markets, Ouzzi went beyond the basics to create **strategies and communication actions that enhance the brand's value**, seeking solid and secure results for the short and long term.
See other cases.
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