Up Brasil

One of the largest benefits companies in the world had its efforts in content, branding, and performance assigned to different agencies.

With the need to integrate these fronts and establish unity in marketing and communication strategies, the French multinational came to Ouzzi.

One of the largest benefits companies in the world had its efforts in content, branding, and performance assigned to different agencies.

With the need to integrate these fronts and establish unity in marketing and communication strategies, the French multinational came to Ouzzi.

Effective Communication

Our main challenge was to reposition and make it closer to its audience.

We then created a unique communication style that reflects the cheerful and vibrant nature of Brazilians, with new symbols, new elements, and a new way of portraying the brand.

Engagement and Performance

To strengthen its presence on digital channels, especially on social media, we defined segmented strategies for the brand's different audiences, with both institutional and commercial objectives, promoting the multinational's products on various digital channels.

Real Results

With the new positioning, campaigns became more segmented, directly speaking to the brand's target audience, resulting in qualified leads and excellent results:

+1,000
pieces produced
and published
+76%
increase in page views on the website*compared to the period before Ouzzi
+35%
increase in the generation
of qualified leads

Trust that goes beyond

Our way of understanding the client, showing their potential, and boosting their results strengthened the partnership so much that the French multinational also entrusted us with the rebranding project for all their cards in Brazil.