Dedalus
What if the leading European provider of healthcare technology solutions decided to revolutionize the sector in Brazil? It would require an agency as bold as this challenge.
This is how we began a journey of strategic communication evolution for the Dedalus Group in Brazil, starting from the very beginning.
What if the leading European provider of healthcare technology solutions decided to revolutionize the sector in Brazil? It would require an agency as bold as this challenge.
This is how we began a journey of strategic communication evolution for the Dedalus Group in Brazil, starting from the very beginning.
A Global Healthcare Partner Finds Its National Partnership.
Being one of the top 5 in the world in healthcare software development wasn’t enough. It required a trusted partnership to tackle the challenges of the Latin American market.
Now in the 3rd consecutive year with Ouzzi, Dedalus makes it clear that it arrived in Brazil to conquer one of the most complex sectors of all.
Humanizing Healthcare in Brazil
As a technology company focused on software development, we analyzed that it was necessary to enhance the aspect of brand proximity and humanization to better communicate with Brazilian consumers.
Therefore, we developed a macro planning that strengthened the brand's authentic and revolutionary personality, in addition to increasing the focus on benefits for each persona.
The Real Revolutionizes More Than the Generic
As one of the strongest market fronts, Dedalus positioned itself even more strongly at major industry trade shows — such as Hospitalar and JPR — through our strategic communication plans pre, during, and post-event; driven by a real-time digital coverage effort.
360º in Communication and Patient Care
With purpose, it’s always better. Since then, there have been countless essential projects to position Dedalus and its value in providing continuous patient care.
From updating the digital editorial line to producing 360º launch campaigns, LinkedIn ads, promoting organizational culture, and much more.
Interoperable Projects with All the Results:
Brand Positioning in Brazil
Promotion and Coverage of Trade Shows and Events
Social Media Strategy
Social Media Management
Institutional Campaign
Product Launch
Campaign Performance
Website Maintenance
Internal Marketing
Going Beyond is Developing New Ways of Thinking
Each brand has its own market challenge and business model. That’s why Ouzzi specializes in understanding the client’s universe to adapt the most competitive services that will place your brand ahead of competitors.
continuous results.
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