Ebram
The work done by Ouzzi for clients in the healthcare sector caught the interest of Ebram, a Brazilian manufacturer of reagents and in vitro diagnostic equipment for clinical laboratories and blood banks.
With more than four decades in the market, the challenge was to adopt a new positioning that would embrace the necessary modernity for a science and health brand while preserving the core values of a family-owned business with a 45-year history.
Positioning
Ouzzi brought disruptive solutions to the company and revolutionized by presenting to the market a new way to communicate: textually and visually more relevant and dynamic.
Integral transformation
The rebranding was complete: logo change, positioning, arguments, identity, and even the communication goal. A renewal that more effectively reflected Ebram's commitment to its employees, partners, suppliers, and clients, who, in turn, celebrated the changes that put the brand in motion.
One partnership.Many deliveries
Deliveries made:
After mapping the brand's needs, we defined and developed materials for this new phase:
Brandbook
Brand Positioning
Institutional Campaign
Website
Print Media
Digital Media
Editorial Line
Performance
Highlight in the media
The new institutional expression and visual concept of the brand gained prominence in ads for major industry magazines, such as Laes & Haes. The quality, design, and graphic production surprised and reverberated throughout the market and still serves as a strategic channel for new announcements today.
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