Huna

A new brand. A disruptive product. And one of the most competitive markets in the world. Positioning Huna's healthtech in the Brazilian healthcare sector was a mission that required extensive research, collaboration, and 360º analysis to secure a meaningful space for the present and future of the brand.

More modern, Ouzzi introduces a bolder typography in its new brand while preserving the existing symbol.

This change encompassed all graphic aspects of the visual identity, enhancing the perception of clients and prospects with the brand.

Within this tight timeframe we had and considering the complexity, I think you’ve already made great progress in translating the attributes, much better than what we’ve done before.

Vinícius Ribeiro
CEO of Huna

A 360º perspective on the business

Huna already had credibility in academic research, but it was necessary to position the brand as a market player.

We held several qualitative meetings with Huna's management and scientists;

We mapped more than 15 stakeholders and direct influencers;

We thoroughly understood the product's maturity and the company's commercial objectives;

At the same time, we developed a complete performance campaign to leverage the timing of an important market event, Pink October.

One word changes everything.
One market constantly changes.
One positioning changes with it.

It was necessary to understand all the market opportunities of the company and define a unique vocabulary that connects, brings closer, and revolutionizes.

From words to action

What makes a positioning successful is not just a well-crafted phrase — it needs to go beyond words and come to life through strategic actions. From now on, it will guide Ouzzi's actions with Huna, adapting to each context and seeking new strategies to achieve the brand's goals.

It is in the ability to translate positioning into commercial actions that lies the power of a brand that truly makes a difference in the market.

Uncover our deliveries with Huna so far:

General brand analysis

Competitor study

Market diagnosis

New Brand Positioning

Tone of voice and strategic attributes

Commercial speech strategy

Commercial Campaign

Search and recording of patients

Landing Page

Motion Graphics

Video capture

Digital Performance

Beyond creativity, a business partnership in Healthcare.

Ouzzi specializes in exploring the client's universe and discovering the competitive differentiators that set them ahead of their competitors.

Since the beginning, we have won and maintained national and international brands in our portfolio, becoming specialists in Healthtechs.
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