Micromed

Ouzzi plays an important role in the history of Micromed. In 2019, the Health Technology company with the most complete cardiology portfolio on the market challenged Ouzzi to reposition the brand and activate it in a 360° campaign. The partnership yielded long-term results with increased brand equity and international recognition among major industry brands, both B2B and B2C.

Rebranding

More modern, Ouzzi brings a more striking typography to the new brand, preserving the existing symbol.

This change encompassed all graphic aspects of the visual identity, improving the perception of clients and prospects with the brand.

User Experience

For both the site, hotsites, and campaign landing pages, our creative and development professionals always sought a minimalist and pleasant design combined with a good user experience, as well as careful attention to data security.

All for a single cause

For positioning, we assembled a multidisciplinary team interested in making the brand more competitive in a highly competitive market. The strategy was to align the name with the concepts of health and wellness, positioning the brand as an active caregiver of personal and collective health, motivated by the purpose of promoting global well-being through health and technology. This generated an emotional connection among all audiences and placed Micromed in a special place in the hearts of Brazilians.

Strategic partner

Our efforts were not limited to communication; we got closer to the brand and promoted internal and external improvements, contributing to the company's business plan, from improving post-sale relationships to processes for greater marketing participation. This was fundamental for this phase of transformation.

Campaigns and results

We carried out numerous campaigns for the brand, such as institutional campaigns, product campaigns, new launches, and three record-breaking sales Black Fridays*. All of them created several business opportunities, generating qualified leads for the sales team.

* compared to the period before the partnership with Ouzzi

Projects with purpose

Since not everything is about numbers, Ouzzi had the privilege of creating, along with Micromed, the Zero Event, an initiative with the long-term goal of preventing cardiological events caused by negligence. A purpose-driven movement with real social impact, aligned with one of Ouzzi's core values: caring for others.

Result and recognition

The business intelligence we possess, the commitment we foster with our clients, and the ability to combine planning, performance, and branding are what make our work different and deliver real results.

The projects we carried out for Micromed helped exponentially increase brand equity, attracted the attention of major international brands in the sector, and stimulated the entry of shareholders from a Japanese group that marked a new era for the company.

And our pride is to be part of it!