Grupo Activas

Grupo Activas is considered one of the top 5 largest distributors of thermoplastic resins in Brazil and one of the only ones with B Corporation certification for social and environmental development.

Ouzzi knew that a company of this magnitude would have even greater purposes. And that's how our 360º partnership gained color and life.

Ouzzi knew that a company of this magnitude would have even greater purposes. And that's how our 360º partnership gained color and life.

There is love between plastic and sustainability

Grupo Activas was looking for an agency that deeply understood its ESG actions. More than that: it understood that, precisely because of its size, the plastics market is the one capable of promoting sustainable actions that positively impact the world and the community.

Since then, our efforts have focused on strengthening each of its companies in each involved market.

A positioning with strategic fragments

Understanding the diversity of stakeholders in Grupo Activas companies, we brought a comprehensive positioning strategy that puts each brand in touch with different themes and fronts.

Thus, Grupo Activas' positioning maintained consistent alignment between the three companies, preserving the uniqueness of each brand in a strategic way.

Actions that communicate purpose

Grupo Activas has a strong ESG-based culture. Therefore, one of the highlights of Ouzzi's work has been to develop a 360º communication for all its social, environmental, commercial, and governance activities and practices.

Communication with purpose, transparency, and global vision.

Impact in the digital and real world

We connected omnichannel communication for all the group's companies. An example of this was the visual communication project for Actplus' newest development laboratory: Actcolor.

The project brought elements and shapes connected to both the masterbatch universe and the companies' social networks, expressing all the color possibilities of the products; a milestone for the company's new phase.

We explore the best, from the inside out.

Ouzzi is not just an agency, but a business partner whose goal is to take each of them further. To do this, we dive into the study of each brand to identify what makes each business unique.

Communicating from the inside out. This is what makes our work exceptional, and this is what contributes to the success and captivates each of our clients.