Lity
Lity came to Ouzzi with a clear, but challenging goal: to execute the launch campaign for its newest product, the Connect Ring smart ring.
A technological, innovative product, and still unknown to the general Brazilian public, thus requiring communication that would quickly connect (no pun intended rs) with consumers. The result was a strategic campaign, with a language that was easy to identify and recognize.
Lity came to Ouzzi with a clear, but challenging goal: to execute the launch campaign for its newest product, the Connect Ring smart ring.
A technological, innovative product, and still unknown to the general Brazilian public, thus requiring communication that would quickly connect (no pun intended rs) with consumers. The result was a strategic campaign, with a language that was easy to identify and recognize.
Different routines, the same usability.
The main focus of the campaign was to show how the Connect Ring easily adapts to any routine, offering real-time data and information about the user's health.
With a minimalist and ergonomic design, neutral colors, and long-lasting battery, the Connect Ring is discreet and records all the information the user needs to have more control over their health and well-being directly in the product's app: sleep quality, heart rate, among other data.
Whatever your routine, the Connect Ring campaign showed that the ring adapts to it.
The new profile of Brazilians
One of the elements explored in the Connect Ring campaign was relating the product to the new physical activity habits of Brazilians.
With defined presets, the smart ring's app allows the user to start different types of physical activities, such as running, swimming, soccer, and yoga, having real-time data on their physical performance during the selected sport.
Both the shooting and the official launch video explored this feature of the ring as a product highlight.
Creativity + Strategy.
More than a campaign, Ouzzi delivered to Lity a strategic direction on how to work with a new product in the market.
The result was modern, dynamic, attractive communication: exactly what the Connect Ring is.
And for this:
We conducted a market study to execute the best campaign strategy.
We combined creative direction with executive production.
And we bet on a script 100% adapted to the digital universe.
A campaign we built in many ways:
Campaign
Motto
Creative
Direction
Visual
Identity
Executive
Production
Video
Capture
Editing
Strategic
Planning
Audiovisual
Production
Campaign Video
Official launch
Shooting
With casting and location chosen by Ouzzi
Material for Marketplaces
Content for digital channels
Well-being. Quality of life. Usability.
Well-being. Quality of life. Usability.
Well-being. Quality of life. Usability.
Beyond creativity,
a business partnership.
Ouzzi specializes in diving into each project in a unique way, finding the competitive advantages that will be the success factor for each brand we serve.
Just as Lity needed a strategic partner to launch the Connect Ring in the market, many companies need a partner with a strategic eye to reformulate their communication, reaching new markets, results, and levels. If this is your case, we have an invitation: discover our other cases. and find out how Ouzzi can help you.
creative
communication
your brand is missing.
Come ouzzi with us#Let's
Ouzzi
pela 