Phoron
A multinational company present in Brazil since 2009, Phoron specializes in tax solutions and is a benchmark in tax certification for DRC SAP S/4HANA. With over 40 successful projects in Latin America, it provides SAP consulting for medium and large-sized companies.
At Ouzzi, Phoron arrived with the challenge of strengthening its brand, reaching more leads, and boosting its market presence through solid strategies aimed at its target audience.
A multinational company present in Brazil since 2009, Phoron specializes in tax solutions and is a benchmark in tax certification for DRC SAP S/4HANA. With over 40 successful projects in Latin America, it provides SAP consulting for medium and large-sized companies.
At Ouzzi, Phoron arrived with the challenge of strengthening its brand, reaching more leads, and boosting its market presence through solid strategies aimed at its target audience.
Partnership between people
Like Ouzzi, Phoron believes in the partnership between people to strengthen brands. Therefore, there was great synergy when building the strategy to increase Phoron's qualified leads, increase conversion, close new customers, and strengthen the brand both online and offline.
Strategies
Ouzzi developed a robust digital marketing plan focused on strengthening the brand, expanding its online presence, and capturing qualified leads. To do this, it created a solid presence on social media, with strategic content focused on tax automation and digital transformation, in addition to campaigns on LinkedIn and social networks.
By combining digital positioning and performance campaigns, Ouzzi boosted traffic to Phoron's website, strengthened LinkedIn and social media as a strategic channel, and consistently generated qualified leads. All results were achieved organically, maximizing investments and ensuring solid growth.
Results Obtained
Conversion Efficiency: Qualified leads being constantly captured and directed to the sales team.
Website Traffic Generation: Expressive growth in the number of visits, driven mainly by email marketing and direct traffic.
Strengthening LinkedIn as a Strategic Channel: Significant growth in highly qualified followers aligned with Phoron's target audience.
Tax Summit
Ouzzi had the privilege of partnering with Phoron at the Tax Summit 2025, the country's largest tax technology event, held on May 13th and 14th by Confeb | Live University.
In another strategic partnership, Ouzzi was responsible for developing the visual identity for Phoron's booth, the strategic communication that publicized the company's participation in the event, and the production of the institutional pitch presented by the General Director, Marcelo Albieri Pudenzi.
A job that reinforces our commitment to creating creative solutions, aligned with the needs and strategy of our clients.
Scope to go beyond
Positioning
Visual Identity
Google Ads
Digital Performance
Social Media Management
Institutional Website
Strategic Planning
Audiovisual Production
E-mail Marketing
Next challenges
The partnership between Ouzzi and Phoron will continue to focus on expanding digital presence, strengthening lead generation, and exploring new market opportunities, with even more targeted campaigns and automation strategies for lead qualification.
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