Alcoa®

They say that as challenging as reaching the top is staying there. Motivated by this thought, in 2019, Alcoa® Wheels, a North American company and leader in the aluminum wheel market, chose Ouzzi as its strategic agency. Since then, a long journey full of achievements has been and continues to be traversed.

One of the largest benefits companies in the world had its efforts in content, branding, and performance assigned to different agencies.

With the need to integrate these fronts and establish unity in marketing and communication strategies, the French multinational came to Ouzzi.

Digital Presence

When it arrived at Ouzzi, the brand did not yet exist on major social networks.

Our challenge was to create a page that, in addition to generating content, could promote interaction and attract potential customers who would later be directed to the sales team.

Branding and Performance

The communication created by Ouzzi aimed to bring the brand's main product as the protagonist. In addition, we transformed the network into a lead collection/sales channel.

+20K
followers
+15K
organic leads generated
86%
conversion rate

Strategic Communication

It wasn't enough to be a leader, it was necessary to be a reference.

With the entry of cheaper products into the market, Alcoa® Wheels understood the importance of highlighting the attributes that make it a higher value product.

That's when the creative team had the brilliant idea of appropriating a common phrase among consumers ("Like Alcoa") to make it synonymous with the product. The concept resulted in a new campaign that contributed to strengthening the brand's leadership.

Crossing borders

With the success of the partnership established here in Brazil, we were challenged to create Alcoa® Wheels profiles in Latin America. To do this, we delved into the culture of different countries, understanding their consumption habits and all the diversity inherent to each one of them.

International Recognition

We were the agency chosen to create a seal and a digital campaign to celebrate 75 years of Alcoa® Wheels in the United States.

A choice that certainly served to certify the quality of this partnership between Ouzzi and Alcoa®.

In this journey, we did:

Accelerating results

Throughout 6 years of partnership, there have already been over 15,000 qualified leads: numbers that have fueled the business engine and opened new possibilities for the company.

This long-standing partnership is the result of the efforts of our service, creative, and performance teams. Without a doubt, our greatest recognition!

Accelerate your results and shorten the path to success.

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