Banzeiro

With the goal of positioning its brand and expanding its business, Grupo Banzeiro, which promotes gastronomic experiences in an innovative way, came to Ouzzi.

It is necessary to position yourself

Although the chef behind the brand, Felipe Schaedler, had made a name for himself in important culinary shows such as Master Chef and Iron Chef, the Banzeiro restaurant needed its own identity and a strong concept to represent its essence and position it in the market as a reference in Amazonian cuisine in Brazil.

A strong brand that conveys its essence

Based on the idea that food connects us to people, cultures, stories, and regions, we developed the concept that Banzeiro allows us to "explore the Amazon through taste". With this brand positioning, the Explorer archetype comes into play, strategically contributing to the new editorial line that invites the public to experience Banzeiro in the North and Southeast regions of the country.

Humanization that brings closer

Believing that as important as building a brand is the credibility of the people behind it, the communication strategy included the strategic use of chef Felipe Schaedler's public representation in the Banzeiro profile.

In addition, we implemented SAC 4.0, which promotes direct interaction and open dialogue between the public and the brand.

Brazilian identity

The planning and creative teams worked together to find unity in verbal communication, as Grupo Banzeiro operates in different Brazilian regions. Everything was done in a way that preserves the regional characteristics defended by the brand and, at the same time, expands its communication throughout Brazil.

It's a delight to see

Both the photographic material and the videos posted on social media were captured by our creative team. Always with an eye capable of reflecting the chef's fascination and care for cuisine and translating the flavor through the care with the texture and presentation of each dish.

Audience quality

In addition to the creative campaign, performance strategies were adopted to attract an audience that appreciates gastronomy beyond the current trends on the internet.